SWATTI KAPOOR embodies a way of life that is rooted in culture, craft and community. We stand at an interesting intersection of local and global, traditional and innovative, classic and contemporary.
We believe in looking back while moving forward. We are about slow living with sustainability at its heart. For us the process is as important as the product. Our story is a collective narrative of all the makers whose shared efforts culminate in a beautiful legacy.
SWATTI KAPOOR grew as a response to an ever changing world. It signals a shift from rapid consumption and disposal to ethical choices and mindful living. It recognizes that green fashion is no longer an alternative, but a necessity. We take responsibility for the earth in our small way and consciously strive towards reducing waste and devising eco-friendly methods of crafting our garments. We also operate on a made-to-order model, eliminating typical inventory issues that lead to over production.
Swatti’s interest in fashion started early on in her life. Seeing her mother work in the garment industry for many years, Swatti grew up surrounded by sketches and swatches! Swatti understood that clothes were an expression of one’s own self... a story with an effortless narrative..
To hone her craft and to fall deeper in love, Swatti joined the National Institute of Fashion Technology in the capital. She won the best design collection award at the end of the 4 years.
Her love for Indian textiles, made Fabindia an obvious choice as her first stint in the industry.
After setting a sound base, Swatti, went on to learn a completely different language of fashion. At the complete opposite end of the spectrum, she trained under the mighty and majestic Tarun Thailiani . After spending 5 years under his guidance, Swatti was ready to embark on her own journey. Thus - Swatti Kapoor the label was born.
At Swatti Kapoor, our range of clothing revolves around the premise of inspiring thoughtfulness. We use handwoven textiles, natural materials and artisanal techniques to create products with a global and timeless appeal.